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		<title>Brewing the Blog: Molson Canada&#8217;s SM</title>
		<link>http://encapsulatekate.wordpress.com/2009/11/07/brewing-the-blog-molson-canadas-sm/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/11/07/brewing-the-blog-molson-canadas-sm/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 19:55:53 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=65</guid>
		<description><![CDATA[&#8220;Exploring&#8230;Innovating&#8230;Communicating&#8220;&#8211;Adam Moffat, Molson Canada Who else do you know has over 50,000 fans on Facebook, over 3,000 followers on Twitter, 1,361 visuals on Flickr, over a half-dozen websites and a stocked-up blog to boot? Not very many people&#8211;let alone one of the oldest companies in Canada, can claim such a mighty web presence. Adam Moffat, Manager of Brand &#38; Marketing PR, Molson [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=65&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Buzzword is Buzzworthy!</title>
		<link>http://encapsulatekate.wordpress.com/2009/11/04/buzzword-is-buzzworthy/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/11/04/buzzword-is-buzzworthy/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 15:34:09 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=53</guid>
		<description><![CDATA[There are two things most PR people have in common: team work and writing, writing, writing.   Anyone who has had to collaborate on a document using email attachments knows how cumbersome and error prone this process can be. Thankfully, someone has designed a user-friendly, web based word processing application just ahead of my entry into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=53&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Does Social = Conversational?</title>
		<link>http://encapsulatekate.wordpress.com/2009/10/25/answer-5-does-social-conversational/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/10/25/answer-5-does-social-conversational/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 19:25:42 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=48</guid>
		<description><![CDATA[In the future, consumers will expect a conversation. Many consumers no longer want to simply absorb a one-way message through a TV commercial, or a print advertisement. As the use of social media expands, more and more people will become accustomed to being a part of the brand conversation and they will want to contribute. As a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=48&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>McLuhan&#8217;s Enduring Tetrad</title>
		<link>http://encapsulatekate.wordpress.com/2009/10/24/mcluhans-enduring-tetrad/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/10/24/mcluhans-enduring-tetrad/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 23:12:48 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=32</guid>
		<description><![CDATA[McLuhan&#8217;s tetrad concept can help us to interpret social media by structuring our thoughts and by forcing the artifact of social media through the mechanics of critical analysis. The concept of the tetrad encourages us to ask specific questions about the artifact and thereby arrive at what McLuhan calls “comprehensive awareness.” What does social media enhance? Social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=32&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Creativity and PR</title>
		<link>http://encapsulatekate.wordpress.com/2009/10/24/answer-1-creativity-should-never-die/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/10/24/answer-1-creativity-should-never-die/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 22:43:22 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=22</guid>
		<description><![CDATA[One word: creativity.                                                                                                 PR professionals have always had to think creatively and to be creative in their communications, but social media is revolutionizing the creative landscape by offering thousands of readily accessible 2.0 communication tools. The trick will be to stay abreast of what is creative and what is out-dated. Even if an idea is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=22&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">encapsulatekate</media:title>
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		<title>The Meaning Of Authority in Social Media</title>
		<link>http://encapsulatekate.wordpress.com/2009/10/22/the-meaning-of-authority-in-social-media/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/10/22/the-meaning-of-authority-in-social-media/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 23:51:17 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://encapsulatekate.wordpress.com/?p=11</guid>
		<description><![CDATA[Social media is socializing media. Anyone who has access to a computer and who is literate can create their own content and post it online. But I do not believe that this somehow means that the victors no longer write history. Who are the victors in this case and what or whom have they been victorious [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=11&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Welcome to encapsulatekate!</title>
		<link>http://encapsulatekate.wordpress.com/2009/10/22/hello-world/</link>
		<comments>http://encapsulatekate.wordpress.com/2009/10/22/hello-world/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 03:31:00 +0000</pubDate>
		<dc:creator>encapsulatekate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[On this site you will find information about me, comments on current issues and hopefully some content/links/sources that you will find useful. I am working toward building a career in Public Relations and much of the content of this blog will be focused in that direction. I would also like to invite you to get to know me on a more personal level, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=encapsulatekate.wordpress.com&amp;blog=10056584&amp;post=1&amp;subd=encapsulatekate&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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